In broad terms, websites fall into two main categories – static and dynamic.
Using only html (the standard mark-up language that is widely used on the internet to describe webpages) and CSS (the style sheet language used to describe the presentation of html pages), static websites will typically display a series of webpages providing basic information about a service, but the content remains stagnant. In other words, a static website works like a brochure or a poster on a web page. Updating the content means changing the code.
Dynamic websites on the other hand allow a lot more flexibility. Also using html and CSS but underpinned by scripting languages such as php and interacting with a database, pages on a dynamic website can display interactive contact forms, search boxes or content based on the user’s preferences. Powered by Content Management Systems such as WordPress, a dynamic website can also take the form of a blog.
Up to 10-15 years ago before the explosion of Social Media platforms, all websites were “static”. Since then, new social networks have gradually emerged in parallel with innovative types of content and database-driven platforms, reflecting the “Always On” newsfeed nature of social media and enabling users to update their own information on a regular basis.
With users now accustomed to checking a constant stream of updates from the various pages and profiles they follow, landing on a static website can sometimes prove a very disappointing experience.
It is however relatively easy to turn an older “static” website into a more dynamic and interactive platform. This can be done by
- Including a feed from your favourite social media platform on the front page of your website.
- Turning on the blog function of the website.
How will this benefit my business?
The advantages of a dynamic website for a business are many.
- The owner of the website is in total control of its content.
- Posting updates on a regular basis makes your website look active, current and keeps visitors interested.
- It adds value to the customer experience and promotes engagement with potential new customers.
- It personalise your online activities and shows there is a person behind the business.
- It enable businesses to boost their online visibility on Google Search.
Once set up, a dynamic website displaying fresh and engaging content that is updated on a regular basis will quickly turn into a powerful communication, marketing and advertising tool.
