I already have a Facebook page for my business, but I would also like to set up a new website for it. How do I go about it and what is involved?
While the task might seem a bit daunting for the beginner, setting up a new website boils down to a series of decisions.
Choose a platform
There are three main options when it comes to setting up the platform which will hold your website files. A website can either be:
- Coded from scratch – This is the most technically challenging option, but also the most expensive.
- Built using a website builder like Wix, Squarespace or Weebly. With varying levels of performance and pricing structures, website builders can be a good solution for businesses on a budget.
- Built using a Content Management System (CMS) like WordPress, Joomla or Drupal. This is probably the most cost-effective solution for starter websites as it is scalable. The website can be setup on a budget but grow easily as the business expands.
Choose a domain name
A domain name must be unique, it must be immediately identifiable to your business, and it must also be available. As a local business, it is often preferable to register a dot IE domain name as it will identify your web address as an Irish-based entity.
Activating a digital security certificate will add a small green padlock and the word “secure” beside your web address.
Choose a host (coded and CMS websites only)
A website hosting service provider or a web host is a company which will store your files securely on its own dedicated servers. Creating an account with a web host means renting server space. There are several factors to take into account like location, reliability, speed, cost etc. But the availability of a good support system (Email, tickets, phone or live chat) is probably critical.
Set up and Design
The fun really starts here and involves deciding on a layout and a colour scheme, adding content and visuals, linking your website with social media platforms etc.
Website setup services like Pagecrafted are there to advise business owners and assist them from the initial draft stage to the design and launch of their websites.