If a homepage fails to highlight clearly what a company does, visitors will move on. If a website is cluttered or difficult to navigate, users will leave. There is a science behind this. This particular “quality attribute that assesses how easy user …
Promoting your business with Instagram
Creating fresh and original content is essential to maintain a website current and engaging. Writing regular blog posts is a great way of achieving this result. However, good quality blogging is a slow process which requires plenty of time set aside …
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How often should I review my website?
I currently own a website, or I plan to set up a website for my business or organisation. Once it is up and running, how often should I review its overall look and feel? In the real world, we tend to re-decorate our house, change our car or upgrade …
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Static vs dynamic websites: what are the main differences?
In broad terms, websites fall into two main categories - static and dynamic. Using only html (the standard mark-up language that is widely used on the internet to describe webpages) and CSS (the style sheet language used to describe the presentation …
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The case for one page websites
Isn’t there anything more frustrating than having to click endlessly through drop-down menus, tabs and pages to find an address, a contact number, opening times, a price structure etc? The last few years have witnessed an emerging trend of simpler …
The importance of a good “About” page
Very often, an “About” page is the first port of call for new visitors who land on your website, hence the importance of a clear description of what your business is about and the need to make a good impression. But what are the features of a good …
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